What kind of people use lawn care services? And how important is the personal touch?
Let’s talk lawns. Big sweeping lawns, small backyard lawns, even little verges out the front…you name it. So, who pays for help caring for these green spaces, and why? Well, customers who come to a business like Lawnkeeper are ordinary homeowners from every walk of life who all believe in on simple truth:
A beautiful lawn makes a real difference… to their home, their health, and their daily lives.
- Busy families who want a great outdoor space so they can make the most of quality time together
- Retired couples who take pride in their home and want it looking their best without the back breaking work
- Busy professionals working from home who want a view worth looking at between Zoom calls
- First-time buyers who want to make sure they’re getting the maximum enjoyment out of their home
That’s just scratching the surface, of course. With an estimated 18 million lawns in the UK, lawn care customers include every type of person imaginable, and really they only have one thing in common: they don’t have the time, knowledge, or energy to keep their lawns looking great all year round.
Yet, only around 1 million homeowners currently use a lawn care provider. That means a staggering 90% of the market remains untapped. Those homeowners could be your future customers. They just need a service, and someone, they can trust.
The appeal of the local lawn care expert…
Of course, people don’t want just anyone to take care of such an important part of their homes. They want someone they can trust and rely on to always be there when they say they will and always deliver a quality service.
For some, that means choosing a large corporate business with a big name – probably the first one they spot on Google. That can work out pretty well for them if they just want to click and button and have a basic service delivered. However, that’s a pretty minimal service.
When customers choose Lawnkeeper, they’re not just getting someone to spray and go. They’re getting a local lawn care expert who:
- Knows how to create a tailored treatment plan
- Understands how to work with (not against) the British weather
- Is a friendly, local face who really cares about their lawn
- Offers honest advice, personal service, and professional results
It’s this personal, expert approach that sets Lawnkeeper franchisees apart and keeps customers coming back season after season.
As a small, family run business, and not a corporate giant, you’re never just another number when you join the Lawnkeeper franchise, you’re part of the team. Founder, Sam, really does care about the business he has built from the ground up and genuinely wants to be directly involved in supporting every franchisee. He will know your name, and will understand your business and your journey – because he has been exactly where you are now.
It’s something worth thinking about.. and discussing in more detail! So, why don’t we have a chat? Nothing formal, and no pressure, just a friendly call about how a Lawnkeeper franchise could fit into your life.